Comedian Joe Lycett changes name to Hugo Boss to protest brand's treatment of small businesses - CNN
Hugo Boss responds to comedian Joe Lycett's name change: 'We do not oppose the free use of language' | London Evening Standard | Evening Standard
Joe Lycett protest: British comedian Joe Lycett changes name to Hugo Boss as a sign of protest - The Economic Times
Comedian/Activist Legally Changes Name to Hugo Boss to Take on Fashion House » TwistedSifter
Joe Lycett Is No Longer Legally Named Hugo Boss
Comedian Joe Lycett Changed His Name Legally to Hugo Boss to Protest Against There Abuse of Copyrighting Laws | Protest Meme on ME.ME
Hugo Boss issues statement over Joe Lycett name change row - Wales Online
BBC DJ changes name to Joe Lycett amid comedian's Hugo Boss stunt | NME
Joe Lycett changed his name to Hugo Boss to right a wrong and we really like his style - The Poke
More controversy for sailing sponsors as Hugo Boss under fire - Marine Industry News
Joe Lycett officially changes his name to Hugo Boss in protest against brand - Mirror Online
Joe Lycett releases hilarious "statements" as Hugo Boss as he continues to troll the... - Radio X
Sheffield man changes his name to Joe Lycett after comedian changes name to Hugo Boss - Radio X
Comedian formerly known as Hugo Boss changes name back to Joe Lycett | Stage | The Guardian
Joe Lycett on Twitter: "It's clear that @HUGOBOSS HATES people using their name. Unfortunately for them this week I legally changed my name by deed poll and I am now officially known
Joe Lycett on Twitter: ".@Kathbum pls never retweet me again… "
Joe Lycett Changes NAME to Hugo Boss?? | Joe Lycett's Got Your Back - YouTube
Joe Lycett, aka Hugo Boss, officially changes his name back | Metro News
Joe Lycett Changes Name to Hugo Boss -
Comedian Joe Lycett changes name to Hugo Boss to protest fashion brand | Townsville Bulletin
Comedian Joe Lycett changes his name legally to Hugo Boss | Daily Mail Online
Comedian Joe Lycett Legally Changes His Name To Hugo Boss - UNILAD
Joe Lycett on Twitter: "A statement… "
Joe Lycett sells tickets for Hugo Boss & Friends show as he trademarks Boss La Cease... - Radio X
Birmingham comedian Joe Lycett officially changes his name to Hugo Boss in protest against the designer fashion brand | Central | ITV News
Joe Lycett legally changes name to Hugo Boss to troll fashion brand
Joe Lycett changes name to Hugo Boss in protest against fashion house | The Independent | The Independent
